We bet on ventures building better futures for people, animals, and the planet.
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By investing our research expertise through equity and service exchange, we become true partners.
User research accelerates your growth, sharpens your strategy, and creates experiences people love. When you succeed, we succeed together.
Research We Do
Understand People
We uncover people’s needs, motivations, and expectations through discovery research and empathy-based insights.
Design Futures
We help organizations explore long-term possibilities through foresight, creative problem-solving, and future design workshops.
Improve Experiences
We diagnose and optimize user journeys to make experiences smooth, valuable, and satisfying. ​
Build Research Capability
Want to do your own research? We coach and equip teams to lead research confidently and sustainably.
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Ventures We Work With
We invest our user research in four key areas with ventures in early-stage, newly launched or scaling.
Sustainable Living
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Educational platforms for sustainable living and healthy eating
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Sustainable Food and Lifestyle initiatives, reimagining dining, cooking and harvesting
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Community initiatives promoting regenerative lifestyles
Animal Wellbeing
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Ventures improving the lives and welfare of animals
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Platforms promoting ethical and compassionate animal care
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Innovations in animal health, behavior, and human-animal connection
Human Wellbeing
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Digital platforms promoting health, happiness, and connection
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Coworking and coliving spaces building authentic communities
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Spaces designed to enhance community and individual wellbeing
Regenerative Futures
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EdTech platforms teaching sustainable lifestyles
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Ventures addressing aging, gerontology, and quality of life
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Community-building initiatives fostering connection
